CUSTOM RESIDENTIAL & COMMERCIAL LANDSCAPING
SHAMBALLAH HOME & GARDENS
Shamballah Home & Gardens wanted to elevate their digital presence to reflect their holistic designs and build a sustainable lead-generation strategy for their key service offerings.
Client Name
Shamballah Home & Gardens
Industry
Home Services
Our Process
Shamballah Home and Gardens is a custom residential and commercial landscaping company that focuses on ecosystemic, sustainable landscaping design and management that supports the symbiotic stewardship of the land. We partnered with Dr. Jane Bradbury to build a comprehensive marketing strategy to continue driving traffic to their site and generate sustainable leads as they expand.
Pain Point: Shamballah Home and Gardens wanted to elevate its brand image to attract both residential and commercial clients and generate a consistent flow of year-round leads.
Our Solution
We partnered with Shamballah Home & Gardens to build a strong SEO foundation, starting with a website optimized for online discoverability, and then developed an ongoing marketing strategy tailored to their highly relational, eco-conscious audience.
Services
Brand
Platform
Website Development
SEO Foundational
Marketing
Ongoing SEO
Management
Concierge Website Services
Success Metrics
Average Monthly Conversions
Average Monthly Impression
Average Cost per Click
Solutions
Website Design & Development
Because Shamballah offers a wide range of sustainable landscaping services, their website needed to educate users without feeling overly technical or too counter-culture. While visitors can explore stunning project galleries and learn about the brand’s core pillars of land stewardship, the primary objectives are high-value design consultations and commercial project inquiries. This desired user flow was accomplished by pairing an upscale, “rich witchy” aesthetic with clear, targeted calls to action designed to attract mission-aligned clients year-round.
Foundational SEO Transition
We prioritized core optimizations on service pages, targeting high-intent keywords to strengthen their local presence and build industry authority.
Strategic Content Creation
We implemented a monthly content cadence that included informative blog posts on topics such as native Texas plants, sustainable irrigation, LEED certification, and seasonal gardening preparation.
Targeted PPC Campaigns
We developed and maintained targeted Google PPC campaigns, continuously refining match types and optimizing traffic quality to capture users actively searching for holistic and sustainable landscaping services.
Audience Alignment
We tailored site content and advertising to highlight their unique “8 Pillars of Stewardship” and environmentally conscious landscaping processes, ensuring incoming leads align with the brand’s mission.
“We have been working with Armada for 9 months so far, and the fruits are incredible! We have seen 100% growth in new clients compared with where we were before working with them and the clients we are drawing in are significantly more aligned with our mission and a better fit for our business. On top of this, our success from “cold leads” entirely through our website and SEO marketing is up 200% compared to where we were before working with them–currently 2/3 of our new business is from cold leads and web presence, compared to 10-15% before working with Armada. Additionally, their team is a joy to work with–brilliant, engaged, responsive, top-quality professionalism, and fun. We will be maintaining the relationship well beyond the initial “6 month starter” phase!”
-Dr. Jane Bradbury