The holidays are coming. Halloween is almost here and before we know it we will be planning our holiday parties. As the year gets busier, it is still an excellent time to build brand awareness, reach new audiences, and drive sales. With a bit of planning and these holiday social media post ideas, you won’t be stressed about social media this holiday season.
Keep Your Audience Engaged with These Holiday Social Media Post Ideas
‘Tis the busiest season of the year! The holiday season is upon us, and for many small business owners, keeping their social media posts flowing through the end of the year could be the last thing on your mind.
At Armada Digital Agency, we’ve seen that the holidays are still an excellent time to build brand awareness, reach new audiences, and ideally drive sales. With a bit of planning and these festive holiday social media post ideas, you won’t be stressed about what to post on social media this holiday season.
Run a Throwback Halloween Costume Contest
Encourage your followers, employees, and customers to share their best Halloween costumes over the years. The winners could be awarded with a coupon or free service. This gives your audience an incentive to participate and helps increase your engagement!
Visit Your Ghosts and Ancestors
If you’ve been in business for a while, you can tap into the nostalgia and hopefully not too spooky early years of your beginnings. You and your audience will enjoy seeing how far the brand has come.
Promote Your Scary Good Sales
During this time of the year people are often looking to purchase presents for their loved ones, making it a prime time to increase sales. It is also prime time for hosting. If you’re in a service-based business, this is still a great time to promote your festive sales. Your audience might be living out their own horror story with no AC and need an emergency HVAC repair before a party, or they could be looking to upgrade their home decor with new cozy window treatments.
‘Tis the Season to Express Gratitude for Your Team Members and Clients
As the holidays approach, this is a perfect time to show gratitude to your team members and clients. This could be as simple as sharing their posts on social media or creating a short video thanking your hardworking employees. Expressing gratitude for those who help make your business possible gives your brand a human element and enables you to connect with your audience. It also shows you are focused on more than just making the sale.
Share Your Holiday Tips and Tricks
The holiday season can be quite hectic! Help your followers out with their holiday preparations and share some of your best holiday tips and tricks.
You can include anything from your go-to holiday recipes to simple yet stylish holiday decor ideas and even some quick last-minute gift ideas. The important thing is to be innovative and find unique ways to highlight your products or services during the holiday season. If you have a product that can help alleviate the stress of the season, promote it on social media!
Highlight the Season of Giving
This is an excellent time of the year to think about ways to give back to your community. You can highlight your favorite charity or non-profit and bring awareness to causes that matter to you and your business.
Sprinkle in Your BTS (Behind the Scenes) Content
Show your clients what goes into making holiday magic happen. Behind the scenes, content is a fun way to connect with your audience. Consider sharing photos, Instagram Stories, or Reels that offer a glimpse into your business and sprinkle in that human element to your business by highlighting your team. This type of content will also help keep your business top of mind as people make holiday and gift-giving plans.
Share a Year in Review
Last but not least, celebrate all you’ve accomplished this year. Look back on the past year and compile your accomplishments into a post to share a roundup on social media.
With these holiday social media post ideas, you’ll surely have your posts ready from Halloween to the New Year! If you need help with social media management or planning your digital marketing strategy for 2024, schedule your exploratory today to get started!