Make a Little Content Go a Long Way
You’ve invested a lot of time and effort into creating content that is valuable to your audience. And we all know that it can be demanding to constantly produce new content for every platform you maintain a presence on. The good news? You don’t have to start from scratch every time!
One of the smartest ways to keep your content fresh and continuous is to repurpose what you’ve already created. Updating, reformatting, and tailoring your existing content gives it new life that can reach a wider audience without doubling your workload. It also ensures your website isn’t full of outdated information that may no longer be relevant to your audience.
Here are a few tips from our experts at Armada Digital to get more mileage out of your content.
Ideas for Repurposing Your Content:
1. Turn Blog Posts into Social Media Posts
Break down your key points in a blog post to create engaging social media posts for LinkedIn, Instagram, or Facebook. Key points in a blog and be used as a graphic with a quote, a carousel, or even just the caption for a post.
2. Blog Posts Can Become Videos
Turn your long-form written content into short-form videos, Reels, or Stories. You can also create long-form YouTube videos that dive deeper into the subject. Tools like Canva and CapCut make it easier than ever to turn text into engaging visuals.
3. Expand On Your Webinars
Webinars can be transformed into blog posts and shorter digestible videos. Turn webinars into podcast episodes, short tip-style videos, or downloadable guides. Break a 45-minute webinar into digestible video clips for TikTok or Instagram Reels.
4. Don’t Recreate the Wheel With Your Email Newsletters
Your blog content and social media content can be condensed into snippets for your newsletters. Email is a great way to reintroduce your best-performing content to your engaged newsletter list.
5. Update Older Content
Revisit older blog content or evergreen content that is still relevant to your current audience. Freshen up a blog or article with recent examples, links, new data, and new references. Then re-share across your platforms to give it a second life.
For example, this very post was originally published in October 2023 and had become outdated. Rather than creating a brand-new post on the same topic, we’ve updated the content and the examples to be more current.
How to Strategically Repurpose Your Content:
Audit Your Content
Look for and identify blog posts, video content, or social media posts that have performed well or stood the test of time. These are your best options when repurposing content.
Follow Best Practices for Each Platform
Repurposing doesn’t mean copy and paste. Optimize your content for the platform you are posting on. Each platform has its own audience, requirements, and preferences. Add platform-specific hashtags, adjust your tone and length, and use the right visual format.
Promote Your Original Content
It is important to promote cross-content by referring back to the original piece and linking to it. This also helps drive additional traffic to your site.
This blog post on Why Sales, Marketing, and Operations Alignment is Crucial for Service-Based Businesses was turned into an Instagram Reel, a Facebook Post, and a LinkedIn post.
Crafting great content takes time, and in this fast-paced digital landscape, that content should work as hard as you do. Repurposing your content lets you stretch your resources while continuing to deliver value to your audiences across platforms. Your brand voice doesn’t need to shout from 10 directions. It just needs to be consistent, strategic, and intentional, and repurposing helps you do exactly that. If you need help with your social media management or digital marketing strategy, schedule your exploratory today to get started!