Paid Advertising
Our approach to paid advertising is data-driven and conversion-focused — we don’t just set up an ad campaign and let it ride. We’re proactive, research-heavy, and always looking for new ways to drive growth.
Our paid advertising approach is designed to meet users at each point in their customer journey and drive sustainable results.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
Sustainable growth won’t happen on its own, it requires strategy.
Like all of our services, our approach to paid advertising isn’t one size fits all. Once you’ve completed our foundational questionnaire and we’ve met with your team to extract as much information as possible about your business’s goals and history with lead generation, we’re ready to get started!
Our team’s approach consists of building hyper-focused ad campaigns, gathering data, and continuously looking to improve performance, lower acquisition costs, and drive a higher volume of actionable leads. Our process involves continuously analyzing past performance, aggregating all of the relevant data points, interpreting to our clients, and looking for new opportunities in your target market. Whether we’re testing new locales within a service area, keyword permutations, bidding strategies, or retargeting methods, we’re excited to embark on this journey with you!
While brand awareness and a jump in website traffic are great indicators of success, our campaigns, whether across Meta, LinkedIn, or Google Search, are conversion-focused. From the start, we will track important metrics (CPC, CTR, ROI) to inform future decisions and continue to improve performance. Your success is our success!
Interested in partnering with us on your Paid Advertising?
Paid Advertising FAQs
What ad platforms do you manage?
We create and manage ad campaigns for Google Search (PPC), Meta Platforms, and LinkedIn.
What ad platforms should by business utilize?
The recommended ad platform(s) are dependent on your business’s goals, your brand’s history, your budget, and your team’s bandwidth to field leads. No matter the platform, our team is focused on data, conversions, and driving meaningful results for your business.
Is there minimum ad spend required?
Suggested ad spend is dependent on a few factors, including your primary objective (how many leads are desired) as well as the average cost per conversion. While the goal is always to reduce this cost by continually making campaign improvements, the minimum varies across ad platforms and industries.
How do you price Paid Advertising?
Pricing is determined by several factors outlined below, which should be determined by your marketing strategy:
- The number of ad platforms we will be managing
- The number of campaigns required to meet primary objectives
- The ad spend required to meet primary objectives
- The variance in ad creative needed (platform-dependent)
How do I share access with the Armada team?
Our team is happy to walk you through the process of sharing access to your ad account or relevant platform! For Google Ads (pay-per-click), follow these instructions. For Google Local Service Ads (LSA's), follow these instructions. For Facebook, Instagram, or any other platforms, reach out to our team!
Submit your information below and our sales team will be in touch!
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