PARTY AT THE MOONTOWER

Our Process

Party at the Moontower is a design-forward specialty event rental house providing modern-eclectic furniture and decor for weddings, festivals, and corporate events. They most recently partnered with us to completely overhaul their website, bringing their digital presence in line with their elevated, vibrant brand identity and high-end clientele.

Pain Points: In 2023, Party at the Moontower set out to elevate their visual brand to reflect their tastemaker status while driving consistent new and repeat business from high-end corporate clients and event planners.

As their business expanded, they faced internal bandwidth constraints, and they needed a partner to manage their social media in the interim while they focused on hiring and growing their internal marketing team. 

Our Solution

With a growing, eclectic inventory of specialty furniture and a highly visual brand, their website needed to showcase their design-forward offerings without overwhelming event planners or individuals. While clients have the option to browse extensive catalogs of sofas, backdrops, and bars, the primary objectives are generating wishlists and securing event rentals.

We achieved the desired user flow through clear calls to action and a seamless integration with Goodshuffle to manage their extensive rental inventory. We also executed a localized SEO and content strategy during the website update, highlighting regional Texas venues as well as corporate event and wedding trends to cast a wider net for high-value leads. We continue to build on this strategy by optimizing informational content that people and AI tools are looking for.

Recognizing their internal team constraints, we managed their Facebook and Instagram accounts, posting on-brand content and engaging with their audience. By acting as a flexible arm of their business, we maintained their modern-eclectic aesthetic online while they focused on hiring. We were then able to transition into executing specialized SEO and content strategies once their internal marketing team was in place.