NON-PROFIT / EDUCATION
The Rooted School Foundation
Client Name
Rooted School
Client Since
2021
Industry
Education
Our Process
The Rooted School Foundation is a nonprofit organization encompassing several public charter schools and youth programs that partners with forward-thinking companies and research institutions to test place-based strategies that will accelerate upward economic and social mobility for America’s most underserved students. We partnered with The Rooted School to overhaul their existing site. While the previous website had served them well for many years, it was time for a design and user-flow update.
Paint Point: The Rooted School needed a modern and mobile-friendly website for the foundation to relay information about new programs and direct users to the individual school websites.
Armada Services
Platform
Website Development
Content Package
SEO Foundational
Management
Hosting
Solutions
Platform Design & Development
The Rooted School currently has 4 schools across the country, each with its own website where the community can learn more about the charter location. The Foundation required a central website to aggregate information as a way to educate those looking for more information to get involved.
The primary objective of this project was to introduce a modern and mobile-friendly design that better aligned with the existing look and feel of the brand.
Content Package
Founder Maia Heyck-Merlin has a strong voice that is full of charisma, tough love, and the occasional alliteration. The goal was to ensure content was direct and included necessary keywords from the below SEO Foundational — all while conveying personality and just how passionate TTG is about what they do! The end result is copy that gives the user a clear sense of the impact TTG services can have on an individual or organization and what it would be like to work with their team.
SEO Foundational
A website overhaul should always be approached with intention, as changing or reducing the number of pages can have a negative impact on search engine rankings if not handled correctly. Our first priority on the SEO front was to mitigate traffic loss that would naturally stem from changing the sitemap for the benefit of user experience. From there, we focused keyword research on teachers, leaders, and nonprofit team members looking for time management and professional development resources. Beyond optimizing the core pages of the site, we also shared with the TTG team how to optimize content as they regularly add blog posts and resources to the site. The Together Group is a unique organization, but one thing is for sure — everyone could benefit from getting organized and saving time!
Hosting
Armada Digital provides the Rooted School with secure web hosting and provides an avenue to help with occasional design or content updates through our ticketing system.
