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The Content Lifecycle: Putting it All Together

The Content Lifecycle: Putting it All Together

by wordpress@armadadigital.co | May 31, 2018 | Digital Marketing

Content is dynamic, not static. Content creation is pretty straightforward, but it’s important to know how and when to move through each step. The content lifecycle process can be broken down into these 5 steps… THE CONTENT LIFECYCLE PROCESS Step 1: Strategize...
How to Create Content That Draws Traffic

How to Create Content That Draws Traffic

by wordpress@armadadigital.co | Apr 3, 2017 | Digital Marketing

Drawing people to even the most well-designed websites can be challenging. Creating content that draws traffic to your site is important, but even more crucial is making sure your SEO-approved content makes sense and keeps their attention. In this blog, I’ll go over...
Writing Website Content: Accommodating Different Types of Site Visitors

Writing Website Content: Accommodating Different Types of Site Visitors

by Armada Digital | Jul 22, 2016 | Platform

“How?” she said to me, “When writing website content, how do I accommodate people who come to my website who know what they want, and also those who still need to be convinced they need my services?” She’s a new client who’s had a website for a while. She’s engaged us...
How to Write Content that Builds Trust in Your Brand

How to Write Content that Builds Trust in Your Brand

by wordpress@armadadigital.co | Jul 14, 2016 | Digital Marketing

Hey guys, Nick here. Do you wonder how to write content that builds trust?  This will kick off our series about what we call the Trust Puzzle, a challenge every brand faces when building a presence online. Content is a subset of the Trust Puzzle. Types of content...
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