The Importance of Search Engine Optimization (SEO)

The Importance of Search Engine Optimization (SEO)

As we turn the page from 2024 to 2025, the importance of SEO for growing your business remains difficult to overstate. While you’ve probably heard that SEO, or search engine optimization, is a useful and necessary digital marketing tool, you may not be exactly sure...
Why Local SEO is Invaluable

Why Local SEO is Invaluable

What is SEO? Generally speaking, Search Engine Optimization is the practice of making your website more visible to search engines by focusing content, ensuring smooth interaction, and establishing external links with other sites. Steve Joiner of Searchography wrote a...
A Layperson’s Guide to SEO

A Layperson’s Guide to SEO

We know SEO is important, but what is it? And what does it do?  We interviewed SEO specialist, Steven Joiner of Searchography, to help give the layperson an elemental understanding of SEO and best practices. What is SEO? SJ: SEO (search engine optimization) is the...
SEO Secrets (Shhhh)

SEO Secrets (Shhhh)

SEO is not the mystery it once was. Sure, Google seeks to constantly change the game. (They do so to confound those who use the strategies for evil, not good.) There are, however, some consistent simple methods for increasing your website’s SEO. Wait. What is...