TRADES AND SERVICES
Platform to SEO Program Launches
Program Objectives
- Build your platform. Select one of the templates in the Armada Digital Catalog and receive an search engine optimized website complete with compelling copy that is ready to convert users in 6 weeks.
- Create compelling content for platform. Develop content for the platform while allowing you to participate in real-time with the process — ensuring copy solves the pain points for your ideal customer.
- Drive organic traffic to your platform. Conduct intentional keyword research to then select optimal terms to apply to site content & optimize core pages according to SEO best practices.
- Create & deploy a sustainable lead generation strategy. Over an optional phase two, Armada Digital will build on the momentum of the Foundational SEO package, continuing to create and optimize long-form content.
Recent Launches
We’re spotlighting a few of the websites in the trades and services category for those curious as to what the final products look like and the variance between them:
Sage Landscaping
Based in Georgetown, Sage Landscaping is the premier choice for full-service commercial landscaping throughout Central Texas. They provide expert solutions throughout Austin, San Antonio, and the entire I-35 corridor.
We partnered with the team at Sage Landscaping to build an engaging website that showcases why this women-owned business is the best at what they do! The site itself is optimized for a variety of terms related to commercial landscape design, installation, and maintenance with plenty of clear calls to action to make engaging simple.
With a clear understanding of who Sage Landscaping is and the services they offer to central Texas, Flavia and Alicia were able to take care of business while we handled everything on the digital side. The website will continue to expand as we work to build out the portfolio and blog components over the coming months.
Highland Lakes Outdoors
Their mission is to create amazing outdoor living spaces for you and your family to enjoy for years to come. From decks and patios to pergolas, landscaping, custom outdoor kitchens, and much more, the highly skilled team of general contractors at Highland Lakes Outdoors serves homeowners throughout Austin, TX and the surrounding area.
This project involved sorting through beautiful project photos and reading through client testimonials to ensure the finished project captured just why they should be the first call for Austin area homeowners looking to invest in their outdoor living space. From an SEO perspective, the site is optimized to target the areas the Highland Lakes team most often serves and is easily discoverable for users searching for niche services like turf installation or a new outdoor kitchen.
The Plumbing Bros
From leak detection and water softeners to solving seemingly impossible problems, The Plumbing Bros are the go-to plumbers serving Boerne, TX and the greater San Antonio area. After one conversation with Owner Grant Prudhomme, we knew he is the type of business owner that delivers on his promises.
We set out to build an engaging website that allowed users an easy path to read through the services The Plumbing Bros offers, contact the experts with any questions, and book an appointment right away. Over time, this website will also serve as a resource for the residents of Boerne and its surrounding areas as we work to build out an educational library of content.
Integro CS
Whether it’s your home or your business, Integro Construction Services is here to protect it. The most trusted roofer in Georgetown, TX, the Intregro CS team provides a range of commercial and residential roofing and exterior construction services—all backed by friendly and honest customer service.
We partnered with Harley Coons, the founder of Integro CS to launch a website that details their range of services across Commercial & Residential Roofing, Storm Restoration & Repair, and Exterior Construction and shows the friendly team that delivers on their promises. We will continue to build out optimized long-form content on the site by creating educational resources and visual project pages that showcase what Integro is capable of.
Program Details
Weeks to Launch
Total Investment
Month Payment Plan
Our Process
Build Your Sitemap & Choose Your Framework
Based on your industry & objectives as a service-based business, we begin by building out a detailed sitemap for us to review together. This includes all of the key pages and functionalities that need to be included for the website to be considered a success.
Once finalized, we will select or build a framework that aligns with the sitemap. As you can see in our examples above, it’s common for the pages/functionalities to vary from site to site so customizations are welcome!
Build Your Platform
While our development team works to adapt the structure of the existing framework to align with your finalized sitemap, they will also be applying your company branding — which includes fonts, colors and other stylistic elements.
Our goal is for the result to feel custom, while forgoing the level of investment required for a truly custom site, where every button style feels like a major decision.
Write Your Website Copy
While the development team is hard at work, our Content Specialist will work with you to ensure all copy is accurate, compelling, and in the brand voice.
This is accomplished through an interview-style “Discovery Call,” where we extract as much information as possible. After all, you’re the expert on your company and industry! Our experience lies in writing website copy that is not only optimized for search engines but speaks to your ideal customer.
Optimize Your Platform
To ensure success upon launch, our “Foundational SEO” service is included in the Platform to SEO Program. We establish principal traffic to the site by conducting keyword research relating to the site’s subject matter, to then optimize the content for search engines in a way that pleases Google, but is still enjoyable to read.
This deliverable is “Foundational” for a reason as we work to set the site up for success in regards to the quality of traffic and keyword relevance. Upon site launch, you will receive training on how to interpret the SEO reports that we will set up for you and how to put that information to good use.
Launch & Support Your Platform
While most of the business owners that we’ve worked with are multi-hypanetes, “web developer” isn’t typically on the resume. While you own 100% of your website and will receive a detailed training on how to maintain and update it — this program provides an avenue should you wish for us to continue supporting it beyond launch.
As a part of our Concierge Website Services program, we offer secure web hosting, weekly plug-in updates, and monthly quality checks to ensure everything is working as expected. As an ongoing client, you can utilize our ticketing system to quickly request updates as needed.
Ongoing Digital Marketing
With your new website live and receiving organic traffic post-optimization, it’s important to capitalize on the momentum to drive leads! For a minimum of three months, we build a foundation of long-form content via blog posts, resources, and/or project pages. The new pages are opportunities to rank for high-intent keywords and further engage users by answering FAQs or showcasing your work.
This Ongoing SEO service in tandem with a targeted Google PPC Campaign makes for a strong combination to drive new business. Beyond the 3-months, you’ll have the option to continue on with our team month-to-month or internally execute this strategy.
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