by Aubrey Berkowitz | Nov 2, 2026 | Digital Marketing
Your marketing dollars should be deployed strategically, in a way that can be tracked against relevant key performance indicators, that eventually can be calculated into a numerical ROI. There’s a general idea that all marketing is a line item expense. Because...
by Aubrey Berkowitz | Sep 14, 2026 | Strategy
Why Balancing Your Marketing Channels Matters One of the fundamental keys to success in marketing is not “how many platforms” but “which platforms and why.” When evaluating platforms, it’s important to remember your marketing efforts will...
by Aubrey Berkowitz | Jul 1, 2026 | Digital Marketing
Three Ways to Increase Engagement on Social Media If you’re a small business owner, then you know how important social media can be. But what you might not know is how to increase engagement on social media. We’ve all heard before the need to go...
by Aubrey Berkowitz | Dec 15, 2025 | Digital Marketing
OpenAI CEO Sam Altman Says ChatGPT May Take a New Approach to Ads. Will It Work? In a recent interview, OpenAI co-founder and CEO Sam Altman announced that ChatGPT will soon be integrating ads into their platform. For trades and service businesses, this could be a...
by Aubrey Berkowitz | Dec 4, 2025 | SEO, Strategy
Here’s How to Prepare Before a PPC or SEO Campaign One of the biggest misconceptions about SEO is that you can jump right in and be successful, but another is that SEO takes a very long time to reap rewards. The reality often lies in the middle, and this means...
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