Brand Audit & Strategy
After identifying needs across your Platform and Digital Marketing through extensive research, we build a strategy and roadmap to reach your goals.
We start by assessing where you are on your marketing journey, meeting you there, making a plan to get you where you need to go, and identifying the mile markers that will indicate success.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
Sustainable growth won’t happen on its own; it requires an action plan.
This deliverable begins with a Discovery call led by the Armada Digital team. Using our Discovery Questionnaire as a guide for the interview, the goal is to understand what problem the brand solves, who it solves it for, and what makes it uniquely better.
Following the interview, we develop a foundational document that clearly positions the brand in the market in terms of narrative & visual identity. This deliverable also includes a dynamic roadmap that outlines platform needs and future digital marketing strategies to deploy.
This process includes extensive research into current market positioning as well as top competitors — analyzing brand, platform, and messaging as it relates to your target audience. This research drives our strategy, allowing us to craft a narrative that celebrates your brand while providing clarity and value to your audience, and establishing necessary KPIs and revenue goals by which to measure the success of our endeavors.
Ready for a sustainable marketing strategy?
Brand Audit & Strategy FAQs
When should a business begin with a Brand Audit & Strategy?
Our sales process begins with an Exploratory Call, which helps us determine your brand’s marketing maturity and ensure our services are going to be truly effective. Depending on the size or complexity of your business, we may recommend beginning with a Brand Audit and Strategy to avoid wasted money, time, and effort.
This deliverable gives us the necessary time to audit your company’s current website and past marketing strategies to build a roadmap for the future.
For more, read this blog post from our CEO, "Why Your Business Needs a Go to Market Plan."
Is a Brand Audit & Strategy required in order to engage with you?
No! In short, if you have a working marketing strategy that you would like our team to execute, then we're ready to get right to work. With that said, if you're not clear on who your target market should be, whether your existing narrative resonates with your audience, or have tried multiple approaches and failed — we highly suggest you pause before diving in. While the research and strategy do not need to stem from us, trust us when we say that having clarity around your messaging and services before launching a website or running Facebook ads will save you time, money, and energy.
We have incredible channel partners we've worked with across business development, consumer research, and marketing strategy. If you're curious as to whether you would be a good candidate for our Brand Audit & Strategy service, reach out here.
Do I have to wait for the delivery of the Brand Audit & Strategy to start anything else?
Much of the research conducted during a Brand Audit & Strategy informs decisions made during our Platform-SEO Program. Because of this, these two products can be packaged together for a discounted rate. If, during the audit, the team finds that the existing website is not serving the target audience — we will let you know.
After auditing your existing brand and building our roadmap, the process to build your website and execute on digital marketing is seamless. That's the beauty of working with an agency that treats your brand like its own!
Do I have to commit to everything recommended in the Brand Audit & Strategy?
No! The deliverable is meant to help visualize what your digital ecosystem should look like at full capacity. We will build out what to prioritize over the next ~6 months but can shift things where budgetary and operational constraints are concerned. The goal is for your marketing to be both sustainable and scalable, which requires client input.
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