SPEAKERS, AUTHORS, & THOUGHT LEADERS
2024 Platform to SEO Program Launches
Program Objectives
- Build your platform. Select one of the templates in the Armada Digital Catalog and receive an search engine optimized website complete with compelling copy that is ready to convert users in 6 weeks.
- Create compelling content for platform. Develop content for the platform while allowing you to participate in real-time with the process — ensuring copy solves the pain points for your ideal customer.
- Drive organic traffic to your platform. Conduct intentional keyword research to then select optimal terms to apply to site content & optimize core pages according to SEO best practices.
- If applicable, create & deploy a sustainable lead generation strategy. Over an optional phase two, Armada Digital will build on the momentum of the Foundational SEO package, continuing to create and optimize long-form content.
2024 Launches
We launched this program in 2023 — here’s the original blog post announcement if you’re curious! So far this year, we have launched 12 websites under this program, with 3 more scheduled to go live before the end of the year.
We’re spotlighting a few of the websites in the speaker, author, and thought leader category for those curious as to what the final products look like and the variance between them:
Dr. James Baker
Dr. James L. Baker is a physician—but also a father who lost a child to opioid addiction and overdose. Following his son Macky’s journey through addiction, recovery, relapse, and death from overdose, Dr. Baker dedicated himself to helping others recover from substance use disorder and stopping the devastation that addiction brings to families throughout the United States.
One way he is living out this mission is through the recent publication of his book, This Monstrous Obsession, written to support and inform parents and family members of addicts. We were honored to build a website for Dr. Baker that educates and offers resources to those impacted.
SMB Health Consulting
Founded by Dr. Steve Berkowitz, SMB Health Consulting has over 200 clients nationwide. As a healthcare quality consultant, SMB specializes in artificial intelligence applications in health care, clinical and operational performance improvement for health care systems and leadership development for administrators, physicians and trustees. Through SMB, Dr. Berkowitz has also developed a successful Chief Medical Officer one-on-one advisory program for new and experienced Chief Medical Officers.
Dr. Berkowitz needed an updated website that reflected his current offerings and drove interest in his presentation topics through organic search traffic. We adapted an existing framework built for Michael Norton, an author, speaker, and Havard Business School Professor. With SMB Health Consulting’s branding, imagery and custom website copy in place, the end result is a website that will serve Dr. Berkowitz well in to the future.
Patti B. Johnson
Patti B. Johnson is a distinguished change management and communications expert and the former CEO of PeopleResults, a change and learning consulting firm she founded over 18 years ago. Patti now offers coaching and advisory services, bringing her unique perspective as an expert consultant, entrepreneur, and business leader.
With this shift into coaching and the second edition release of her book, Make Waves Be the One to Start Change at Work and in Life, Patti required a website refresh. We downloaded everything we needed to know about Patti’s endeavors and got to work. We utilized an existing framework that has served other leaders like Wendy H. Steele and Megan Gluth, including elements that reflect Patti’s personal brand.
David Ladensohn – Fly Fishing with Leonardo
David Ladensohn is the author of the book, Fly-Fishing with Leonardo da Vinci and is also a mediator, retired executive, and entrepreneur. He was recently a Next Horizons Scholar at Oxford University, and calling his list of career accomplishments impressive is an understatement!
David worked with the teams and Trinity University Press and Zilker Media to respectively publish and promote his first book. We worked with David to build a book-focused website that tells of the unlikely intersection between Leonardo da Vinci and fly-fishing and tease some of the fascinating imagery found throughout the book.
Dr. Alan Rozanski
Dr. Alan Rozanski is an internationally renowned behavioral cardiologist and thought leader in wellness and health promotion. He is recognized for his data-driven research that firmly links the physical and psychological aspects of health. Dr. Rozanski offers clear, science-based principles and tools for achieving optimal well-being through his exploration of six key domains of health and vitality.
Dr. Rozanski is actively working with the team at Zilker Media to share his principles with the public. The Armada Digital team was brought in to build a search engine optimized platform that educates users on the six domains of health. We are working with Dr. Rozanski in an ongoing capacity to help drive organic traffic to his informational blog posts.
Program Details
Weeks to Launch
Total Investment
Month Payment Plan
Our Process
Build Your Sitemap & Choose Your Framework
Based on your industry & objectives as a speaker, author, or thought leader, we begin by building out a detailed sitemap for us to review together. This includes all of the key pages and functionalities that need to be included for the website to be considered a success.
Once finalized, we will select or build a framework that aligns with the sitemap. As you can see in our 2024 examples above, it’s common for the pages/functionalities to vary from site to site so adjustments are welcome!
Build Your Platform
While our development team works to adapt the structure of the existing framework to align with your finalized sitemap, they will also be applying your personal branding — which includes fonts, colors and other stylistic elements (the wave-like borders of Patti’s website, for example).
Our goal is for the result to feel custom, while forgoing the level of investment required for a truly custom site, where every button style feels like a major decision.
Write Your Website Copy
While the development team is hard at work, our Content Specialist will work with you to ensure all copy is accurate, compelling, and in the brand voice.
This is accomplished through an interview-style “Discovery Call,” where we extract as much information as possible. After all, you’re the expert on you! Our experience lies in writing website copy that is not only optimized for search engines but speaks to your ideal user.
Optimize Your Platform
To ensure success upon launch, our “Foundational SEO” service is included in the Platform to SEO Program. We establish principal traffic to the site by conducting keyword research relating to the site’s subject matter, to then optimize the content for search engines in a way that pleases Google, but is still enjoyable to read.
This deliverable is “Foundational” for a reason as we work to set the site up for success in regards to the quality of traffic and keyword relevance. Upon site launch, you will receive training on how to interpret the SEO reports that we will set up for you and how to put that information to good use.
Launch & Support Your Platform
While most of the authors, speakers, and thought leaders that we’ve worked with are multi-hypanetes, “web developer” isn’t typically on the resume. While you own 100% of your website and will receive a detailed training on how to maintain and update it — this program provides an avenue should you wish for us to continue supporting it beyond launch.
As a part of our Concierge Website Services program, we offer secure web hosting, weekly plug-in updates, and monthly quality checks to ensure everything is working as expected. As an ongoing client, you can utilize our ticketing system to quickly request updates as needed.
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