An RSS Feed Newsletter Can Help Small Teams Stay on Top of Email Marketing

Email marketing continues to be a valuable tool for small businesses to include in their digital marketing arsenal. It’s a great way to stay connected with your audience, increase engagement, and ultimately drive sales.

The average ROI through email marketing is $36 for every $1 spent. Simply put, you invest a dollar and, in return, receive 36 times from it. With the right email marketing strategy, small teams can pack a punch, especially with automated tools like an RSS feed newsletter.

Why Email Marketing Matters for Small Teams

Unlike social media, where the algorithms decide who sees your content, an email lands straight in your subscriber’s inbox. You own your list, your message, and the timing. That kind of control is invaluable for small businesses looking to strategically grow and avoid stretching their team too thin.

Email continues to deliver one of the highest returns on investment of any marketing channel. Whether you’re announcing a new service, promoting your latest blog post, or sending exclusive offers, email marketing can do it all efficiently and effectively.

Automated Email with RSS Feeds: What Is an RSS newsletter?

By setting up an RSS email feed, you can automatically pull your latest blog posts, updates, or promotions into a pre-designed email newsletter template.

With tools like MailChimp, you can easily set up an RSS campaign. An RSS email campaign describes the process of sending updates to email subscribers when new content is published on your company’s website. When you send out RSS emailers. You can automatically notify subscribers about content updates. This is one way to engage with your audience and attract more visitors to the blog on your company website.

Benefits for small teams:

• Set-it-and-forget-it: When you upload content to your site, an email can automatically go out to your subscribers.
• Consistency: If you are consistently updating your blog, you can keep your list warm without added effort.

Customizing Your RSS Email Campaigns

• You can create a branded template tailored to your business.
• Create options to highlight different types of content (blogs, case studies, promotions, or new team members).
• Personalization options: Subject lines, intro messages, or segmented content blocks.

How Armada Digital Can Help

With small teams, every minute counts. By partnering with Armada Digital, we can create a digital marketing strategy tailored to your business. Our approach to email marketing is built around a smart strategy to help small teams do more with less.

• Strategic Guidance: We help you define the right cadence, tone, and objectives to drive business growth. Whether that be setting up an RSS email, managing a custom monthly newsletter campaign, or a more robust quarterly newsletter 
• Custom Email Templates and Campaigns: We will design on-brand email templates and then create and curate content each month that drives desired outcomes whether that be to take advantage of a seasonal promotion to send out service reminders or even inform customers of a new service offering. 
• Automation Setup & Integration: We handle the integration of an RSS feed with your website and email platform.
• Ongoing Optimization and Support: Each month, we will report on key metrics, including open and click-through rates, and provide recommendations for future campaigns.

The result? A steady stream of high-quality emails that work for you without adding stress to your day-to-day workload. If you also need a little more help to publish those seasonal promotions on your website or other website support we are here to help. Our CWS program is perfect for those who need to make frequent updates but still need to be hands-off. 

Reach out now if you’re ready to turn email into your most efficient marketing channel, let Armada Digital help you build a custom or automated system that keeps your audience engaged while you focus on growing your business.