Social Media Strategy Still Matters for Trades & Home Services Companies
If we’ve learned anything this month from Social Media, it is that social media platforms are unpredictable and can change or disappear in an instant. You might wonder if it is even worth it for your home services or trade business to be on social media at all. There is value in creating and maintaining a social presence, but this shouldn’t be your only digital marketing strategy.
Whether you are a plumber, electrician, landscaper, or any other home services professional, having a strong presence on social media can significantly bolster your overall digital marketing strategy. Let’s explore how trade businesses can effectively approach social media marketing, why it’s essential to foster relationships online, and some creative post ideas to get you started.
How Social Media Can Support Your Digital Marketing Strategy
Using social media alongside SEO, PPC Ads, and email marketing can greatly enhance your online presence. Social media offers the ability to connect with current and potential clients online. Your social media platforms should be used to showcase your work, share your expertise, and build a community around your brand.
Building Trust and Credibility
In trade industries, client trust is important to the longevity of your business. Homeowners are often cautious about who they allow into their homes for repairs or installations. Your social media platforms can help you to establish credibility and build relationships. Social platforms are a great place to demonstrate your expertise through helpful tips, educational videos, and responding to a potential client’s questions or concerns.
Your Customers Become Your Advocates
While influencer marketing is a popular trend for many brands, it’s necessary for trade businesses to highlight services, showcase projects, and connect with followers on a personal level instead of relying on an influencer to gain visibility.
Your customers are often the best advocates of your business. Encouraging clients to share their experiences can be more effective. Ask your clients to tag you in their posts or leave reviews that you can then post to social media. This organic engagement can lead to an increase in trust and credibility for future clients.
Social Media Post Ideas for Trade Businesses
To kickstart your social media strategy, here are a few ideas:
Highlight Your Employees
Showcasing your team not only puts a face to your brand but can also demonstrate the personality and expertise of your team behind the work. You can share short bios, fun facts, or even videos of your employees in action.
Share Reviews
Posting reviews from your satisfied customers can help build credibility and encourage potential customers to choose your services over your competitors.
Showcase Your Work
Social media is a great place to display your work. Not every photo you take is going to make it onto your website, and your social platform is a great place to post high-quality images of completed projects, before and after shots, and unique designs or innovative solutions to customers’ problems. This showcases your skills and serves as inspiration for your future clients.
All that said, home services and trades businesses shouldn’t need to become an expert on social media strategy to succeed online. Instead, if you’re looking for a partner to manage your social media platforms and generate content, our team at Armada Digital can help! Book your exploratory today.