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Why Your Content Strategy Needs More Than Just a Blog

Why Your Content Strategy Needs More Than Just a Blog

by Jackie Pearce | Oct 21, 2025 | Digital Marketing

Is Your Content Strategy Just a Blog? Here’s Why You Need to Think Broader It’s no secret that blogs have been the backbone of content marketing for years. Blogs are SEO-friendly, relatively low-cost, and a great way to demonstrate expertise. However, the...
How to Repurpose Content: Get More Mileage from Your Marketing

How to Repurpose Content: Get More Mileage from Your Marketing

by Megan Foster | Aug 18, 2025 | Digital Marketing

Make a Little Content Go a Long Way You’ve invested a lot of time and effort into creating content that is valuable to your audience. And we all know that it can be demanding to constantly produce new content for every platform you maintain a presence on. The...
4 Steps to Create a Consistent Brand Voice (and Why It’s Crucial)

4 Steps to Create a Consistent Brand Voice (and Why It’s Crucial)

by Jackie Pearce | Jul 9, 2025 | Strategy

Here’s How You Can Establish a Consistent Brand Voice—and Why It Matters Have you ever followed a brand on social media and felt like they “got you” with witty captions, helpful replies, and a warm, human tone, only to receive a transactional, borderline robotic...
The Benefits of Featuring Your Team in Marketing Content

The Benefits of Featuring Your Team in Marketing Content

by Megan Foster | Nov 1, 2023 | Digital Marketing

Want to better engage your audience? Try featuring your team in content! There are several real marketing benefits to including your team in content and social media posts. We Love Featuring Our Team in Content! Here’s Why It’s a Good Marketing Move, Too Finding new...
The Content Lifecycle: Putting it All Together

The Content Lifecycle: Putting it All Together

by wordpress@armadadigital.co | May 31, 2018 | Digital Marketing

Content is dynamic, not static. Content creation is pretty straightforward, but it’s important to know how and when to move through each step. The content lifecycle process can be broken down into these 5 steps… THE CONTENT LIFECYCLE PROCESS Step 1: Strategize...
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