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4 Steps to Create a Consistent Brand Voice (and Why It’s Crucial)

4 Steps to Create a Consistent Brand Voice (and Why It’s Crucial)

by Jackie Pearce | Jul 9, 2025 | Strategy

Here’s How You Can Establish a Consistent Brand Voice—and Why It Matters Have you ever followed a brand on social media and felt like they “got you” with witty captions, helpful replies, and a warm, human tone, only to receive a transactional, borderline robotic...
The Benefits of Featuring Your Team in Marketing Content

The Benefits of Featuring Your Team in Marketing Content

by Megan Foster | Nov 1, 2023 | Digital Marketing

Want to better engage your audience? Try featuring your team in content! There are several real marketing benefits to including your team in content and social media posts. We Love Featuring Our Team in Content! Here’s Why It’s a Good Marketing Move, Too Finding new...
The Content Lifecycle: Putting it All Together

The Content Lifecycle: Putting it All Together

by wordpress@armadadigital.co | May 31, 2018 | Digital Marketing

Content is dynamic, not static. Content creation is pretty straightforward, but it’s important to know how and when to move through each step. The content lifecycle process can be broken down into these 5 steps… THE CONTENT LIFECYCLE PROCESS Step 1: Strategize...
How to Create Content That Draws Traffic

How to Create Content That Draws Traffic

by wordpress@armadadigital.co | Apr 3, 2017 | Digital Marketing

Drawing people to even the most well-designed websites can be challenging. Creating content that draws traffic to your site is important, but even more crucial is making sure your SEO-approved content makes sense and keeps their attention. In this blog, I’ll go over...
Writing Website Content: Accommodating Different Types of Site Visitors

Writing Website Content: Accommodating Different Types of Site Visitors

by Armada Digital | Jul 22, 2016 | Platform

“How?” she said to me, “When writing website content, how do I accommodate people who come to my website who know what they want, and also those who still need to be convinced they need my services?” She’s a new client who’s had a website for a while. She’s engaged us...
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