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Why AI Shouldn’t Be Running Your Social Media Ads

Why AI Shouldn’t Be Running Your Social Media Ads

by Megan Foster | Oct 13, 2025 | Strategy

Think Twice Before Using AI to Run Facebook or Other Social Media Ads Meta recently announced AI-powered ad options that included a host of new options. From options like branding in AI-generated video clips and responding to customer questions, you might ask...
Social Media for Healthcare: Building Trust, Educating, and Growing Your Practice

Social Media for Healthcare: Building Trust, Educating, and Growing Your Practice

by Megan Foster | Jun 18, 2025 | Digital Marketing

Social media isn’t just for influencers and big brands—it can be a powerful tool for healthcare professionals as well. Whether you are a practitioner, private practice, hospital, or specialty clinic, an effective social media strategy and presence can help build...
How Businesses Can Leverage LinkedIn Within Their Digital Marketing Strategy

How Businesses Can Leverage LinkedIn Within Their Digital Marketing Strategy

by Megan Foster | May 19, 2025 | Digital Marketing

LinkedIn has slowly become more than just a platform for job seekers and recruiters. Businesses have started using LinkedIn for more than networking and expanded that platform to use it as a social media marketing tool, a place to build brand awareness, generate...
How Trade Businesses Can Approach Social Media

How Trade Businesses Can Approach Social Media

by Megan Foster | Mar 12, 2025 | Digital Marketing

Social Media Strategy Still Matters for Trades & Home Services Companies If we’ve learned anything this month from Social Media, it is that social media platforms are unpredictable and can change or disappear in an instant. You might wonder if it is even...
4 Social Media Marketing Mistakes to Avoid

4 Social Media Marketing Mistakes to Avoid

by Aubrey Berkowitz | Jan 21, 2025 | Digital Marketing

Avoid These Common Social Media Marketing Mistakes Social media has become an important part of promoting any business in today’s digital world. But while it can be an effective marketing tool, there are a few common mistakes that you can make when it comes to social...
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