Ongoing Search Engine Optimization (SEO)
As your Austin SEO agency, we position your brand as a go-to industry expert through ongoing content that is expertly optimized for search engines.
Ongoing SEO through long-form content creation is a key piece of any marketing strategy with the goal to achieve sustainable growth.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
- READY TO SET SAIL? SCHEDULE AN EXPLORATORY.
Why Choose Ongoing SEO?
Sustainable growth won’t happen on its own—it requires consistency.
SEO should never be a one-off, “set it and forget it” type of service. Instead, it should be treated as a sustainable, long-term marketing investment that will provide greater returns for your business as time goes on.
Not only does this makes sense from a strategic standpoint, but it helps boost your ranking in search as well. By continuously adding new, high-value content to your site, you increase your trustworthiness and authority in the eyes of Google and other search engines.
How Does Ongoing SEO Work?
To ensure the sustainability of our strategy, we start by conducting industry-specific keyword research and identifying relevant, high-volume keywords to target. We will then develop a long-form content strategy with the goal to increase organic traffic to your website and drive conversions.
Each month, we write, edit and publish long-form content that is optimized for search engines. This process has natural points for your feedback to ensure all content is accurate and on-brand. We create detailed reports to overview keyword rankings, organic traffic growth, and conversions that resulted from our efforts to review each month and discuss opportunities to lean into or pivot away from based on the data.
Sustainable Organic Growth Starts with a Solid Foundation
As a top Austin SEO agency, we believe that maximizing traffic to your website requires a carefully planned and executed keyword strategy, starting with optimization of the core pages of your site. Our SEO Foundational is the perfect starting point for building sustainable organic traffic for your brand. It’s the ideal service to pair with Ongoing SEO, providing a holistic, ground-up approach to generating traffic and a jumping-off point for your brand to build greater visibility over time.
If your website has never been optimized for search, our Foundational SEO package is the best place to start! You can learn more here.
Interested in learning more about our SEO services?
Ongoing SEO FAQs
How does this service differ from the SEO Foundational package?
While the Foundational SEO package is typically executed during the Website Design & Development process and focuses on the core pages of the website, the Ongoing SEO service is an extension that builds upon the initial optimization by consistently adding new content to the site post-launch (which is a green flag in Google’s eyes)!
If you are interested in SEO services and your existing website is not properly optimized, we always recommend starting with a Foundational SEO package as the core pages of your website are most important, to then continue into our Ongoing SEO service.
What do you mean by "Ongoing?" Is it a contract?
When conducting keyword research, we can have anywhere from 100-500 terms, depending on your industry and location, that align with your brand’s services and are being utilized by your target consumer. By adding two new pages to your website each month, we increase the number of keywords your website is likely to rank for and organic traffic as a result. Conversions that stem from organic traffic are typically of better quality than those acquired through ad spend and are more sustainable in nature.
All of our ongoing engagements are month-to-month, although SEO should be approached with a 6-month to 1-year time period to maximize return.
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