Your Next Great Employee Is Watching
Social media isn’t just for your clients. In the same way social media changed the game for e-commerce, it has also changed how job seekers search for jobs and vet future employers.
If you read our blog on the importance of social media in your digital marketing strategy, you know we aren’t saying you need to be on every platform. But the same shift we saw in how people discover, research, and build trust in brands is also being used by future employees. And the same presence you are building for client trust is also helping you build candidate trust.
At Armada Digital, we help service-based businesses show up consistently across the platforms that matter—for clients and potential hires alike.
Social Media Has Changed How We Job Hunt
Some employers use social media to vet their employees; now, future employees are doing the same before they apply.
LinkedIn Talent Solutions reports that 75% of prospective candidates research company values on social media before applying.
Candidates on the hunt for a job aren’t just using sites like LinkedIn to apply anymore. They want to see what kind of company they are applying to. This is true for service-based industries too. Whether you are hiring a technician, office staff, or project managers, candidates want to see the whole and real picture. They want a peek into what a real day-to-day looks like.
If your brand isn’t consistent, is outdated, or is solely focused on clients, you might be losing a great candidate before they even reach out. But if you’re strategic, the content you’re already creating to attract clients is doing a double duty by building your reputation as an employer at the same time.
What Are the Benefits of Posting?
The same presence that builds trust with clients also builds trust with someone you want to work for you. For service-based businesses, where reputation and relationships drive your business, showing up consistently and authentically on social media gives you an edge when it comes to attracting and retaining great employees. Here are a few ways it helps:
- Show what it’s like to work there
- Build employer credibility
- Attract team members who fit your work culture
- Reduce turnover by setting realistic expectations
What Should You Post to Attract the Right Candidates?
What to Post
Here are a few content ideas you can use to attract top candidates through your social media posts:
- Team highlights and employee spotlights
- Celebrations: work anniversaries and promotions
- Photos and videos of the team from the job site or office
- Team culture content: team lunches and community involvement
This content doesn’t just attract future employees—it also builds client trust.
Where to Post It
Not all of your platforms are going to reach the same audience, so here is a quick guide on where to post:
- LinkedIn: Best for professional-facing content like employee spotlights, promotions, and work anniversaries. LinkedIn is more likely to reach candidates who are actively job searching or thinking about their next career move.
- Facebook: Will connect you with local candidates who are probably already familiar with your brand. Facebook is a great place for team culture content, hiring announcements, and job site photos.
- Instagram: Your visual content shines here. Instagram is perfect for team photos, job site photos or videos, and behind-the-scenes moments. Instagram is often a good place to reach younger candidates.
Future employees are using platforms like Instagram, TikTok, and YouTube to learn more about their potential workplaces, research company culture, and check out employer values. Your social media presence is playing a role in attracting top talent and shaping how job seekers see your brand.
If you need help improving your social media presence, reach out today!
