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How to Pivot to Digital in the Event Industry

How to Pivot to Digital in the Event Industry

by Aubrey Berkowitz | Jun 9, 2020 | Digital Marketing

How do you run a business or organization where your revenue is based on events in the current economic environment of social isolation? How do you keep the lights on when you can’t have events or have limits on the capacity of an event?  It’s a tough question, but...
What the Cancellation of Sports Leagues Can Teach us About the Future of Marketing

What the Cancellation of Sports Leagues Can Teach us About the Future of Marketing

by Aubrey Berkowitz | Apr 2, 2020 | Digital Marketing

ESPN analyst Kirk Herbstreit made headlines after saying the 2020 College Football season might be in jeopardy due to social distancing measures. Major League Baseball, the National Hockey League, and the National Basketball Association are also facing a similar...
The Importance of “Responsible Content”

The Importance of “Responsible Content”

by Aubrey Berkowitz | Mar 16, 2020 | Digital Marketing

Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading...
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