by Aubrey Berkowitz | Jan 17, 2023 | Digital Marketing
Learning from Vine’s Failure to Develop a Digital Go to Market Strategy TikTok is everywhere in the news right now. Influencers, security concerns, solving murders—TikTok involves nearly every aspect of day-to-day life for some users online. Brands spend a fortune to...
by Aubrey Berkowitz | Aug 10, 2020 | Digital Marketing
I’ll just lead with this. Sports are fun. Talking about sports is fun. Talking about marketing is fun too. But there are areas in society where they overlap and need to be taken seriously. So while we can joke about the fact that the last time the Washington...
by Aubrey Berkowitz | Jun 9, 2020 | Digital Marketing
How do you run a business or organization where your revenue is based on events in the current economic environment of social isolation? How do you keep the lights on when you can’t have events or have limits on the capacity of an event? It’s a tough question, but...
by Aubrey Berkowitz | Apr 2, 2020 | Digital Marketing
ESPN analyst Kirk Herbstreit made headlines after saying the 2020 College Football season might be in jeopardy due to social distancing measures. Major League Baseball, the National Hockey League, and the National Basketball Association are also facing a similar...
by Aubrey Berkowitz | Mar 16, 2020 | Digital Marketing
Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading...
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