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What Google Indexing Instagram Content Means for Small Businesses

What Google Indexing Instagram Content Means for Small Businesses

by Megan Foster | Jan 26, 2026 | Digital Marketing

Google Is Now Indexing Instagram Posts in Search. What Does That Mean for Your Small Business and SEO? Back in July, Instagram began allowing search engines like Google and Bing to index public posts. What does that mean? That means Instagram is now allowing public...
In-House Hire vs. Marketing Agency: What Meets Your Business Needs?

In-House Hire vs. Marketing Agency: What Meets Your Business Needs?

by Teylor Schiefelbein | Jan 12, 2026 | Digital Marketing

Should You Hire In-House or Work with a Marketing Agency? Over the last 10 years of working in an agency setting, I’ve come across a common question from business owners at every stage of their business—whether to partner with a marketing agency like Armada Digital or...
SEO Copywriting vs. Brand Copywriting: What’s the Difference and Why It Matters

SEO Copywriting vs. Brand Copywriting: What’s the Difference and Why It Matters

by Jackie Pearce | Jan 6, 2026 | Digital Marketing

All writing is the same, right? Not at all, especially when it comes to the difference between SEO copywriting vs brand copywriting. Now, not all brands know what the difference is and often try to find a writer who can do it all (and for my fellow writers out there,...
Pay to Play vs Placement: Will the ChatGPT Ad Model Work?

Pay to Play vs Placement: Will the ChatGPT Ad Model Work?

by Aubrey Berkowitz | Dec 15, 2025 | Digital Marketing

OpenAI CEO Sam Altman Says ChatGPT May Take a New Approach to Ads. Will It Work? In a recent interview, OpenAI co-founder and CEO Sam Altman announced that ChatGPT will soon be integrating ads into their platform. For trades and service businesses, this could be a...
The Three Most Crucial Elements to a PPC Campaign

The Three Most Crucial Elements to a PPC Campaign

by Aubrey Berkowitz | Oct 27, 2025 | Digital Marketing

Maximize the Returns on Your PPC Campaign with These Tips More so than anything else in the marketing ecosystem, I get asked by potential clients about Google Pay per Click. Google PPC is an extremely effective way to grow your customer base by bidding on specific...
Why Your Content Strategy Needs More Than Just a Blog

Why Your Content Strategy Needs More Than Just a Blog

by Jackie Pearce | Oct 21, 2025 | Digital Marketing

Is Your Content Strategy Just a Blog? Here’s Why You Need to Think Broader It’s no secret that blogs have been the backbone of content marketing for years. Blogs are SEO-friendly, relatively low-cost, and a great way to demonstrate expertise. However, the...
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Recent Posts

  • What Google Indexing Instagram Content Means for Small Businesses
  • In-House Hire vs. Marketing Agency: What Meets Your Business Needs?
  • SEO Copywriting vs. Brand Copywriting: What’s the Difference and Why It Matters
  • Pay to Play vs Placement: Will the ChatGPT Ad Model Work?
  • 3 Tips to Build a Sustainable & Scalable Website

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