by Megan Foster | Mar 5, 2026 | Digital Marketing
Social Media Isn’t Optional We aren’t saying you need to be on every platform, but in recent years, there has been a dramatic shift in how people discover, research, and build trust in brands. Social media has become more than just “posting”; it is now a tool you can...
by Megan Foster | Jan 26, 2026 | Digital Marketing
Google Is Now Indexing Instagram Posts in Search. What Does That Mean for Your Small Business and SEO? Back in July, Instagram began allowing search engines like Google and Bing to index public posts. What does that mean? That means Instagram is now allowing public...
by Teylor Schiefelbein | Jan 12, 2026 | Digital Marketing
Should You Hire In-House or Work with a Marketing Agency? Over the last 10 years of working in an agency setting, I’ve come across a common question from business owners at every stage of their business—whether to partner with a marketing agency like Armada Digital or...
by Jackie Pearce | Jan 6, 2026 | Digital Marketing
All writing is the same, right? Not at all, especially when it comes to the difference between SEO copywriting vs brand copywriting. Now, not all brands know what the difference is and often try to find a writer who can do it all (and for my fellow writers out there,...
by Aubrey Berkowitz | Dec 15, 2025 | Digital Marketing
OpenAI CEO Sam Altman Says ChatGPT May Take a New Approach to Ads. Will It Work? In a recent interview, OpenAI co-founder and CEO Sam Altman announced that ChatGPT will soon be integrating ads into their platform. For trades and service businesses, this could be a...
by Aubrey Berkowitz | Oct 27, 2025 | Digital Marketing
Maximize the Returns on Your PPC Campaign with These Tips More so than anything else in the marketing ecosystem, I get asked by potential clients about Google Pay per Click. Google PPC is an extremely effective way to grow your customer base by bidding on specific...
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