by Aubrey Berkowitz | Nov 2, 2026 | Digital Marketing
Your marketing dollars should be deployed strategically, in a way that can be tracked against relevant key performance indicators, that eventually can be calculated into a numerical ROI. There’s a general idea that all marketing is a line item expense. Because...
by Megan Foster | Oct 19, 2026 | Digital Marketing
You Can’t Schedule What You Can’t Find The last time you needed a plumber, a landscaper, or an HVAC technician, I’m guessing you didn’t flip open a phone book. Instead, you searched, scrolled, and looked for proof that a real business was...
by Teylor Schiefelbein | Oct 5, 2026 | Digital Marketing
In charge of securing a new website for a service-based brand, but unsure where to begin? Whether you’re looking to overhaul an existing website due to a branding refresh or an operational change, the first to-do is to assess your site’s structure and evaluate what is...
by Nic Weiss | Aug 9, 2026 | Digital Marketing
Whether you’re looking for a digital marketing agency to partner with, kicking off with Armada Digital soon, or simply wanting to get organized, you’ll find today’s blog post helpful! Partnering with a marketing agency—like us!—can get more eyes on...
by Nic Weiss | Jul 13, 2026 | Digital Marketing
Customers’, or potential customers’, inboxes are fuller than they’ve ever been. I’m sure yours is too – for promotional emails from brands you’re engaged with in the past, to newsletters you may have signed up for years ago, to cold...
by Aubrey Berkowitz | Jul 1, 2026 | Digital Marketing
Three Ways to Increase Engagement on Social Media If you’re a small business owner, then you know how important social media can be. But what you might not know is how to increase engagement on social media. We’ve all heard before the need to go...
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