by Aubrey Berkowitz | Dec 4, 2025 | SEO, Strategy
Here’s How to Prepare Before a PPC or SEO Campaign One of the biggest misconceptions about SEO is that you can jump right in and be successful, but another is that SEO takes a very long time to reap rewards. The reality often lies in the middle, and this means...
by Teylor Schiefelbein | Nov 19, 2025 | Strategy
Charting a Course to 2026 As we prepare for another year (!!), I’m sharing how our agency approaches strategic planning. The preparation process can feel both amorphous and overwhelming, but it’s a must for organizations of any size. After all, what good is leadership...
by Megan Foster | Oct 13, 2025 | Strategy
Think Twice Before Using AI to Run Facebook or Other Social Media Ads Meta recently announced AI-powered ad options that included a host of new options. From options like branding in AI-generated video clips and responding to customer questions, you might ask...
by Aubrey Berkowitz | Sep 2, 2025 | Digital Marketing, Strategy
How to Not Waste Your Marketing Budget Often when businesses think about their marketing budget, they think only about their total spend and ROI. What they fail to realize is that marketing waste has a huge impact on both of these inputs. In a “pay to play” world,...
by Teylor Schiefelbein | Aug 25, 2025 | Strategy
Here’s Why a Go to Market Strategy Is Essential At Armada Digital, our team has partnered with service-based businesses to introduce their new venture to the world and long-standing organizations as they look to scale their impact or pivot their audience. In...
by Jackie Pearce | Jul 9, 2025 | Strategy
Here’s How You Can Establish a Consistent Brand Voice—and Why It Matters Have you ever followed a brand on social media and felt like they “got you” with witty captions, helpful replies, and a warm, human tone, only to receive a transactional, borderline robotic...
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