The Importance of Search Engine Optimization (SEO)

The Importance of Search Engine Optimization (SEO)

It’s now 2026, and the SEO landscape has changed significantly. But even with—and in some ways, because of—the rise of AI search, the importance of SEO for growing your business remains difficult to overstate. While you’ve probably heard that SEO, or search...
Why Local SEO is Invaluable

Why Local SEO is Invaluable

What is SEO? Generally speaking, Search Engine Optimization is the practice of making your website more visible to search engines by focusing content, ensuring smooth interaction, and establishing external links with other sites. Steve Joiner of Searchography wrote a...
A Layperson’s Guide to SEO

A Layperson’s Guide to SEO

We know SEO is important, but what is it? And what does it do?  We interviewed SEO specialist, Steven Joiner of Searchography, to help give the layperson an elemental understanding of SEO and best practices. What is SEO? SJ: SEO (search engine optimization) is the...