The Internet Is Always Changing; A Website Maintenance Company Helps Your Website Keep Up

Why should your business seriously consider working with a website maintenance company? Well, at the end of the day, we are not creating a permanent product. We’re building a product that will eventually break, need updates, and require ongoing maintenance to function as intended—not dissimilar to an automobile. A well-built website can stand the test of time, but the intention isn’t to build one website that will last forever. After all, we imagine that your business goals and service offerings are bound to shift over the years.

How your website “speaks” to potential clients is your most important call to action. What are they there to do on your site? Your calls to action should communicate the goals of your site to the user. For example, fifteen years ago, it required a complicated CRM system to implement a reservation system on a website. Now? There’s a WordPress plugin for it. If you can envision something, there’s likely a WordPress plugin or application that can be used (SHAMELESS PLUG: or our super-talented dev team can make it happen).

And the future of the web? It’s only evolving at a quicker rate. Ten years ago, being mobile-friendly was not our top priority at Armada Digital. Then, Google updated its mobile search algorithm to prioritize mobile-friendly sites. As a result, we had to pivot our development focus to make sure that all of our sites were mobile-friendly and CSS-responsive. Then, a few years later web accessibility emerged as a key concern. Following this, we began implementing accessibility best practices into our design and development process, and we have partnered with accessiBe to guarantee ADA compliance. That’s just the nature of the internet.

It’s a reactionary industry by default, where ideas are morphed, sculpted, and evolved by the collective digital “consciousness.” As an agency, you run an inherent risk by trying to get ahead of the curve. A website maintenance company has an obligation to its clients to know the right answers. It has to be as flexible as the web.

But what does this actually mean?

Websites have now become a series of templates, plugins, and themes all working in cohesion. Like a machine, your website needs constant attention to make sure it’s running correctly. Most companies don’t have the time to manage their websites, so they just let them sit. This is a reckless business practice. Your website is your online hub. If it goes down, you run the risk of losing dollars in your pocket.

We continue to do our part by hosting our client websites with WPEngine, opting for themes and plugins that are well-maintained and secure, and offering a ticketing system for our clients to communicate any issues, from menial to urgent. Our Concierge Website Services (CWS) program is also designed for businesses that prefer to be proactive. Each month we conduct updates across WordPress, themes, and plugins—testing to ensure vital call-to-action points like contact forms and purchases continue to function.

Invest in Website Management—Your Business May Depend on It

No matter when or how well a website was built, it will require maintenance, support, and TLC. Don’t be the business that misses out on the deal of a lifetime because your site went down or a plugin broke. Contact us today about our various maintenance and support packages at Armada Digital. We build incredibly sturdy and stable sites, but eventually, even our sites will require maintenance. There is no one better to do it than a good website maintenance company.