FAQs

There are certain projects where Armada is not an ideal fit:

1. Websites not utilizing WordPress as the Content Management System 
2. Websites requiring work within 3rd Party Proprietary Code 
3. Development-only projects where we do not have the opportunity to consult with the client on design, functionality, content, or search engine optimization.
4. Fully custom-designed websites
5. Website applications 
6. Case-by-case CRM integrations 
7. E-commerce storefronts

Of course! There are designated opportunities for you to provide feedback as we combine your industry knowledge with our own expertise across website design, content, and SEO best practices.

We understand you’re eager to deploy your platform and start seeing results! With the Platform → SEO program, you can expect your fully optimized website to go live in 6 weeks. Of course, this is dependent on your availability to meet, give feedback, and grant approval at key points in the process.

The benefit of SEO is that organic traffic is sustainable in nature! Post-launch, we typically see rankings start to take hold at the two-month mark. We capitalize on momentum by continuing to create long-form content, as more pages = more opportunities to rank for targeted keywords in both Google and AI tools.

While the Foundational SEO package is typically executed during the Platform-SEO program and focuses on the core pages of the website, the Ongoing SEO service is an extension that builds upon the initial optimization by consistently adding new content to the site (which is a must to maximize visibility)!

If you are interested in SEO services and your existing website is not properly optimized, we always recommend starting with a Foundational SEO package, as the core pages of your website are most important, to then continue into our Ongoing SEO service.

We work directly with clients to either curate or create the long-form content that is compelling, in brand voice, and optimized for maximum visibility. There are clear opportunities for feedback before anything goes live.

When conducting keyword research, we can have anywhere from 100-500 terms, depending on your industry and location, that align with your brand's services and are being utilized by your target consumer. By adding or updating website content, we increase the number of keywords your website is likely to rank for and organic traffic as a result. Conversions that stem from organic traffic are typically of better quality than those acquired through ad spend and are more sustainable in nature.

All of our ongoing engagements are month-to-month, although SEO should be approached with a 6-month to 1-year time period to maximize return.

Suggested ad spend is dependent on a few factors, including your primary objective (how many leads are desired) as well as the average cost per conversion. While the goal is always to reduce this cost by continually making campaign improvements, the minimum varies across ad platforms and industries.

Pricing is determined by several factors outlined below, which should be determined by your marketing strategy:

• The number of ad platforms we will be managing
• The number of campaigns required to meet primary objectives
• The ad spend required to meet primary objectives
• The variance in ad creative needed (platform dependent)

Pricing is determined by several factors outlined below, which should be determined by your marketing strategy:

• The number of social media platforms we will be managing
• The level of content creation vs. curation [graphic design, video editing, etc]
• The frequency of posting & daily engagement required to meet goals

No! In short, if you have a working marketing strategy that you would like our team to execute, then we're ready to get right to work. With that said, if you're not clear on who your target market should be, whether your existing narrative resonates with your audience, or have tried multiple approaches and failed — we highly suggest you pause before diving in. While the research and strategy do not need to stem from us, trust us when we say that having clarity around your messaging and services before launching a website or running Facebook ads will save you time, money, and energy.

We have incredible channel partners we've worked with across business development, consumer research, and marketing strategy. If you're curious as to whether you would be a good candidate for our Brand Audit & Strategy service, reach out here.

Much of the research conducted during a Brand Audit & Strategy informs decisions made during our Platform-SEO Program. Because of this, these two products can be packaged together for a discounted rate. If, during the audit, the team finds that the existing website is not serving the target audience — we will let you know.

After auditing your existing brand and building our roadmap, the process to build your website and execute on digital marketing is seamless. That's the beauty of working with an agency that treats your brand like its own!

No! The deliverable is meant to help visualize what your digital ecosystem should look like at full capacity. We will build out what to prioritize over the next ~6 months but can shift things where budgetary and operational constraints are concerned. The goal is for your marketing to be both sustainable and scalable, which requires client input.