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Vine’s Shutdown – Social Media Changes and Their Effect on Business

Vine’s Shutdown – Social Media Changes and Their Effect on Business

by wordpress@armadadigital.co | Nov 8, 2016 | Digital Marketing

Social media changes are inevitable. Vine, the popular video short-form video streaming service, announced last week that it would soon be shutting down for good. The app’s millions of users, many of whom use Vine to promote themselves or their brand, are now either...
Local Social Media for Brick and Mortar Businesses

Local Social Media for Brick and Mortar Businesses

by wordpress@armadadigital.co | Nov 4, 2016 | Digital Marketing

When devising a local social media strategy, the benefits of customizing the approach specifically for a business and its customers is invaluable. Sure, there are general guidelines that apply to almost every industry, but the blog I wrote about Social Media for...
Viral Marketing – Is It a Myth?

Viral Marketing – Is It a Myth?

by wordpress@armadadigital.co | Oct 26, 2016 | Digital Marketing

Is viral marketing a myth? One of my favorite requests from potential clients is, “I want to go viral.” or “I want my brand/company to go viral.” When a prospect demands virality (not to be confused with virility), it opens an opportunity for Armada Digital to educate...
Going Viral: What to Do When You’re Internet Famous

Going Viral: What to Do When You’re Internet Famous

by wordpress@armadadigital.co | Oct 19, 2016 | Digital Marketing

Internet fame comes swiftly and unexpectedly. It starts with a single social media post, and eventually takes the internet by storm. Going viral. What is it that causes one out of thousands of Tweets, posts, or videos a day to become so popular? Digital content goes...
Social Media for Service-Based Companies

Social Media for Service-Based Companies

by wordpress@armadadigital.co | Sep 23, 2016 | Digital Marketing

Do service-based companies need a different social media strategy from others? At Armada Digital, we do not apply a one-size fits all approach to social media marketing. A brand’s social media strategy should be as unique as its selling points. A brand’s online...
Business to Consumer Marketing Through Social Media

Business to Consumer Marketing Through Social Media

by wordpress@armadadigital.co | Sep 16, 2016 | Digital Marketing

In order to move forward with a client in regards to social media management, we first have to define who the client is as a brand. The second step is to define who the client is trying to reach. Is business to consumer marketing effective via social media? Armada...
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