Three Ways to Increase Engagement on Social Media
If you’re a small business owner, then you know how important social media can be. But what you might not know is how to increase engagement on social media. We’ve all heard before the need to go “viral” but that’s not really how engagement on social media works. Sometimes it’s about following best practices and having a coherent content strategy. Armada Digital has put together some tips to help:
1. Use Images and Videos to Tell Your Story
People are more likely to engage with visuals than text alone.
Engaging your social audience on social media is key to building a successful online presence. Incorporating visuals such as images and videos into your posts is one of the best ways to capture attention and encourage engagement. Studies have found that posts containing visuals receive four times more engagement than posts with just text. When using visuals, make sure they’re high-quality, relevant and eye-catching so that your social audience can easily connect with your brand. Utilizing images and videos allows for an authentic way to showcase products and services, as well as showcase team members and celebrate company culture.
2. Use Calls to Action in Your Posts
Encourage people to like, comment, or share your content.
If you’re looking for ways to revamp your social media strategy, calls to action can be a great place to start. Incorporating calls to action in posts is an effective way of guiding users toward the type of engagement that you’d like them to take. For example, if you have an important message or update that you would like people to share with their networks, include calls like “share this post” or “help spread the word!” By inviting people to take specific actions such as “like,” “comment,” and “share,” you are creating anticipation and increasing the chances they will interact with your content. Also, make sure the links in your social bios (particularly Instagram) go to the right location on your site to drive conversions.
3. Be Timely With Your Posts
Post when your audience is most active on social media, and they’re more likely to see and engage with your content.
Building audience engagement on social media is an important factor in marketing success. To make sure your audience sees and engages with your content, it’s important to be timely with your posts. Analyze when the largest portion of your audience is most active on social media and post during those peak times. This will increase the visibility of your posts, giving you a much better chance of engaging with potential and existing customers. Simply put, by adapting the timing of your posts to fit the activity levels of your audience, you’re more likely to increase audience engagement overall.
Putting It All Together
If you want to increase engagement on social media, start by using relevant images and videos in your posts. This will help capture people’s attention and draw them into your story. Additionally, use calls to action in your posts to encourage people to like, comment, or share your content. Finally, be timely with your posts—post when your audience is most active on social media.
Of course, none of these tips are relevant if you don’t have a coherent content strategy. When I come across clients who feel like they’re “screaming into the void”, it’s usually because their content strategy is disjointed. One of the most undervalued aspects of building a content calendar is the symbiotic relationship with SEO. Create content around the keywords/phrases you are trying to rank for organically.
By following these tips with a coherent content strategy, you can create a social media strategy that engages your audience and helps you achieve your business goals. If your business or brand is seeing little to no engagement on social media, reach out to us today to get started!
