by Aubrey Berkowitz | Dec 15, 2025 | Digital Marketing
OpenAI CEO Sam Altman Says ChatGPT May Take a New Approach to Ads. Will It Work? In a recent interview, OpenAI co-founder and CEO Sam Altman announced that ChatGPT will soon be integrating ads into their platform. For trades and service businesses, this could be a...
by Aubrey Berkowitz | Dec 4, 2025 | SEO, Strategy
Here’s How to Prepare Before a PPC or SEO Campaign One of the biggest misconceptions about SEO is that you can jump right in and be successful, but another is that SEO takes a very long time to reap rewards. The reality often lies in the middle, and this means...
by Aubrey Berkowitz | Oct 27, 2025 | Digital Marketing
Maximize the Returns on Your PPC Campaign with These Tips More so than anything else in the marketing ecosystem, I get asked by potential clients about Google Pay per Click. Google PPC is an extremely effective way to grow your customer base by bidding on specific...
by Aubrey Berkowitz | Sep 2, 2025 | Digital Marketing, Strategy
How to Not Waste Your Marketing Budget Often when businesses think about their marketing budget, they think only about their total spend and ROI. What they fail to realize is that marketing waste has a huge impact on both of these inputs. In a “pay to play” world,...
by Aubrey Berkowitz | Jan 21, 2025 | Digital Marketing
Avoid These Common Social Media Marketing Mistakes Social media has become an important part of promoting any business in today’s digital world. But while it can be an effective marketing tool, there are a few common mistakes that you can make when it comes to social...
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