by Aubrey Berkowitz | Oct 27, 2025 | Digital Marketing
Maximize the Returns on Your PPC Campaign with These Tips More so than anything else in the marketing ecosystem, I get asked by potential clients about Google Pay per Click. Google PPC is an extremely effective way to grow your customer base by bidding on specific...
by Aubrey Berkowitz | Sep 2, 2025 | Digital Marketing, Strategy
How to Not Waste Your Marketing Budget Often when businesses think about their marketing budget, they think only about their total spend and ROI. What they fail to realize is that marketing waste has a huge impact on both of these inputs. In a “pay to play” world,...
by Aubrey Berkowitz | Jan 21, 2025 | Digital Marketing
Avoid These Common Social Media Marketing Mistakes Social media has become an important part of promoting any business in today’s digital world. But while it can be an effective marketing tool, there are a few common mistakes that you can make when it comes to social...
by Aubrey Berkowitz | Mar 13, 2024 | SEO
Completing an audit of your website’s keywords can shed light on your online visibility and start your business on the path to generating high-value organic leads. Here’s Why You Should Regularly Audit Keywords and Search Rankings Every second, there are nearly...
by Aubrey Berkowitz | Nov 29, 2023 | Strategy
What Does the Future of Digital Marketing Look Like? As I’m going into my 10th year in marketing, it’s made me reflect on what’s changed since I started, what’s to come in 2024, and what the future looks like overall for digital marketing. I always joke that...
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