by wordpress@armadadigital.co | Apr 20, 2020 | Digital Marketing
Howdy folks, Nick here. In marketing it’s common to hear the term “differentiator” when trying to pin down a strategy and identity for a brand. What makes you different from the other guys? Here at Armada Digital, we used to use this term, like everyone else,...
by Aubrey Berkowitz | Apr 2, 2020 | Digital Marketing
ESPN analyst Kirk Herbstreit made headlines after saying the 2020 College Football season might be in jeopardy due to social distancing measures. Major League Baseball, the National Hockey League, and the National Basketball Association are also facing a similar...
by Aubrey Berkowitz | Mar 16, 2020 | Digital Marketing
Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading...
by wordpress@armadadigital.co | Mar 13, 2020 | Digital Marketing
More than ever, the strategy behind the content produced for social media campaigns needs to focus on customer experience. The journey you set forth for your customers has the power to either grow conversions or turn off your audience. As proof, Boston Digital...
by wordpress@armadadigital.co | Mar 6, 2020 | Digital Marketing, Platform
Google “content marketing” and you will find endless definitions and examples. Our focus lies within the world of authors and thought-leaders and the specific content marketing strategies they’re embracing in 2020. If you’re preparing for a...
by wordpress@armadadigital.co | Jan 31, 2020 | Digital Marketing, Strategy
The notion that there is a marketing secret or simple marketing trick is bogus. Anyone else tired of getting bombarded with click-bait style ads, articles and videos like “The Marketing Secret to Growing a 7-Figure Business?” I’m sure you’ve heard the saying, “If it’s...
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