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The Importance of “Responsible Content”

The Importance of “Responsible Content”

by Aubrey Berkowitz | Mar 16, 2020 | Digital Marketing

Concerns over COVID-19 have dominated the internet lately, across both official news outlets and social media. This can be a dual-edged sword as brands and individuals turn to social platforms to educate people about the virus and run the risk of spreading...
How Social Media and Customer Experience Impact Conversions

How Social Media and Customer Experience Impact Conversions

by wordpress@armadadigital.co | Mar 13, 2020 | Digital Marketing

More than ever, the strategy behind the content produced for social media campaigns needs to focus on customer experience. The journey you set forth for your customers has the power to either grow conversions or turn off your audience. As proof, Boston Digital...
3 Creative Content Marketing Strategies to Promote your Book in 2020

3 Creative Content Marketing Strategies to Promote your Book in 2020

by wordpress@armadadigital.co | Mar 6, 2020 | Digital Marketing, Platform

Google “content marketing” and you will find endless definitions and examples. Our focus lies within the world of authors and thought-leaders and the specific content marketing strategies they’re embracing in 2020. If you’re preparing for a...
Essential Steps to Digital Marketing Success: How to Develop a Digital Marketing Strategy

Essential Steps to Digital Marketing Success: How to Develop a Digital Marketing Strategy

by wordpress@armadadigital.co | Jan 31, 2020 | Digital Marketing, Strategy

The notion that there is a marketing secret or simple marketing trick is bogus. Anyone else tired of getting bombarded with click-bait style ads, articles and videos like “The Marketing Secret to Growing a 7-Figure Business?” I’m sure you’ve heard the saying, “If it’s...
How to Hit Your Lead Conversion Goals: Uniting Your Marketing, Sales and Operation Departments

How to Hit Your Lead Conversion Goals: Uniting Your Marketing, Sales and Operation Departments

by wordpress@armadadigital.co | Jan 24, 2020 | Digital Marketing

Howdy folks! Nick here. If you are responsible for generating quality leads on an ongoing basis or your organization is struggling to hit its lead conversion goals, this is for you. Let’s talk about operations’ role in marketing and sales, and why these three...
The Year is 2020 – It’s time to go Digital

The Year is 2020 – It’s time to go Digital

by wordpress@armadadigital.co | Jan 9, 2020 | Digital Marketing

2020 is here. It’s fun to reflect on the fact that classic “future” movies included years that have already expired. Back to the Future 2 was so very close to predicting that my beloved Chicago Cubs would win the World Series in 2015, and they won in 2016. We did not...
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